Maybe it’s because they’re a superstitious bunch. Maybe they’re just showing some gratitude. Maybe it’s just because they love a smooch.
In 1952 local winegrower Don Peppe opened the gates to his estate, grabbed the first bunch of grapes and kissed ’em. It’s a tradition the Farnese wine crew still follow to this day (kissing the grapes, not each other) – they’ve even named one of their labels after it!
Meaning ‘first’ in Italian – this red from southern Italy really is primo! A blend of Sangiovese, Tuscany’s favourite grape, and Merlot. Medium bodied, soft, smooth and dangerously drinkable red.
Pronouncing Italian wine names can be a bit of a mouthful, but don’t let it put you off!
Damn, you're looking young for your age!
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